At a news conference late Tuesday, Atlanta Mayor Kasim Reed declared Final Four week a success.
According to Reed, more than 100,000 people visited Georgia's capital city to take part in March Madness.
Reed believes those numbers translate into profits for local establishments.
"The data that we have suggest that the economic impact will be in the area of $70 million positive economic impact," Reed said. "I think, more than that, really, is the intangible value of what people saw and felt in the city of Atlanta."
The owner of the Subway right in the heart of the Final Four celebration told CBS Atlanta business was great.
"We did record-breaking sales," Mohammed Hosain said.
Basketball fans gave the city high marks for hospitality, activities and friendliness.
"I've been to 19 Final Fours, and this is a historic city but a fun city," Chicago fan Joe Spagnolo said. "What they had going on with the games, but the concerts at Centennial Park is outstanding."
Reed now intends to use the momentum of the Final Four to attract other large events like the Super Bowl.
"We are the ideal location for events of this size and scope," Reed said.
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